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L-Live Grand Opening Show L-Live 开业特效秀

L-Live Grand Opening Show | L-Live开业特效秀

Role: Creative Direction

Agency: QUANTUMminus Studio

Client: L Live Livehouse

职责:创意总监

机构: 一粟光互动(北京)科技有限公司

客户: 北京艾尔斯瑞文化娱乐有限公司

Located at the Tongying Center in Sanlitun, this project features a colossal, uniquely-shaped screen extending from the fifth to the sixth floor, unfolding from the back and reaching skyward. To meet concert-level visual effects, we created a breathtaking one-minute naked-eye 3D opening film. The film showcases a magnificent dragon weaving through a blend of film, special effects, CG, and music elements, complemented by stunning stage and lighting design, highlighting the IP brand and unique style of L Live.

The film was also adapted into various lengths to suit different formats, including outdoor giant vertical screens, L-shaped naked-eye 3D screens, and circular screens. It was played in a loop at Sanlitun Square, creating a buzz for the opening and attracting a large audience.

位于三里屯通盈中心,通过打通五楼和六楼,一块巨型异形屏幕从背面展开并延伸至顶部上空。满足演唱会级别效果要求,我们制作了一分钟震撼夺目的裸眼开业影片。以巨龙形象贯穿影视、特效、CG和音乐元素,配合精美超凡的舞台和灯光设计,展现了L Live的IP品牌和独特调性。影片也被制作成适合户外巨型竖屏、L形裸眼3D屏以及环形屏的不同时长版本,在三里屯广场轮播,为开业造势,广集客源。