L'Oréal Group URBAN DECAY "Stellar Passport" Interactive Asset | 欧莱雅集团URBAN DECAY “星河护照”交互资产
Role: Art Direction
Agency: QUANTUMminus
Client: Neal Digital Gallery & L'Oréal Group Shanghai
职责：美术总监
机构: 一粟光互动（北京）科技有限公司
客户: 尼欧数字画廊 & 欧莱雅集团（上海）
The Stellar Passport is the first digital asset for the UD PUB Web3 community, serving as an interactive digital asset (dNFT). Inspired by UD's popular Cowherd Eyeshadow, this asset uses real-time sales data from UD's Tmall flagship store to guide the journey. Owners of the Stellar Passport will witness 200,000 bursts of stardust and enjoy a series of exclusive UD brand benefits.
The journey is brought to life through generative algorithms and interactive smart contracts, visualizing the process in real-time. Three disco balls of different materials appear, rotate, shine, and interact in the cosmos, showcasing the full lifecycle of the UD universe from its birth to its dazzling bursts. Each participant can own a unique digital artwork, and together with the community, witness the interactive transformation of these digital assets, creating a Web3.0 stellar journey of 200,000 bursts.
星河护照是UD PUB Web3社区的首个数字资产，也是交互式数字资产(dNFT) 。星河护照以UD天猫官方旗舰店牛郎眼影的实时销售数据作为旅程轴线，持有者将见证20万次星尘爆闪，并享有UD品牌的系列权益。以明星产品牛郎眼影为灵感，以产品实时销售数据作为旅程轴线，通过生成算法+交互智能合约将过程可视化。引入三颗不同材质的迪士科球在宇宙中出现、旋转、发光、交互，呈现多层次变化，构建UD宇宙从诞生到爆闪的全过程。每位参与者都可拥有独属于自己的数字艺术品，同时和所有社区成员一起见证数字艺术品交互变化的爆闪过程，构成20万次爆闪的Web3.0星河之旅。
